Why Are Sazerac And Buffalo Trace Trying To Be So Damned Sneaky?

Towards the end of 2016, a class action lawsuit was filed against Buffalo Trace and parent company Sazerac for misrepresenting an Old Charter bourbon to consumers. Old Charter is a storied brand whose history goes back to the late 1800's. It's passed through several ownership changes, the last being the sale to Sazerac in 1999. For … Continue reading Why Are Sazerac And Buffalo Trace Trying To Be So Damned Sneaky?

Stupid Tweet of the Month, May, 2015 – Woodford Reserve

This may just be a one time thing...or then again, this could be a recurring feature. Given this country's exuberant push to be as stupid as possible, it seems like a fairly easy thing to keep up. Then again, why would I want to? Not to mention, it's just Twitter. Twitter is basically just one … Continue reading Stupid Tweet of the Month, May, 2015 – Woodford Reserve

Once Again, Yet Another World’s Best Whisky…Again.

Back in November of 2014, Jim Murray "stunned" the whisky world by naming the Yamazaki Single Malt Sherry Cask 2013 the "best whisky in the world". Oh, the humanity! Suddenly the best whisky in the world was no longer from Scotland and Scotch was roundly chastised for having let high quality slip through its peaty little … Continue reading Once Again, Yet Another World’s Best Whisky…Again.

April Fool’s Day Resolutions

  I'm going to buy more bottles of $100+ whisky because they must all be worth it. I'm going to start smoking cigars, because all that smoke really enhances one's sense of taste and takes the edge off all those young $100+ whiskies. I'm going to use Twitter more because it's so productive, and because … Continue reading April Fool’s Day Resolutions

Reckless Moments in Booze Marketing, Vol. 1

I'd like to think this would become a regular feature around here, but seeing as I, myself, am powerfully irregular... there's really not much hope in that. The fact is, pretty much every piece of booze related marketing/advertising/PR contains something at least a little silly and worth calling out...it would be impossible to track them … Continue reading Reckless Moments in Booze Marketing, Vol. 1

Robert Parker enters the Whisky World…

True to form, I missed the window on this by a day or so, but that's never stopped me before so what the hell. Last week, the news slowly seeped out that the wine world's high priest, Robert Parker had posted a bunch of bourbon reviews on his paid-members-only website. Earlier this week, the ruggedly … Continue reading Robert Parker enters the Whisky World…