Another month, another Whisky Roundtable discussion. This month, the hosts are Neil & Joel from Cask Strength, and the question put before us has to do with big holiday sales on whisky and its impact on the industry and consumer. Sounds heady, does it not?

Here’s the question:

The festive season sees the big players in the spirits business heavily discounting some of our favourite whiskies in the supermarket chains with a view to entice the ‘once a year’ buyer and to grab some healthy market share. But does it de-value the product? Or do you think by discounting decent malts, it allows those with a curiosity to develop their palates further, albeit at a discounted rate?

And here are our responses…