This quick report from Deadline Scotland on Ardbeg’s Rollercoaster release day website troubles was kind of amusing.  A “horde of whisky fans”…somehow conjures up images of crazed, bearded, malt-lovers with faces painted blue hurling bottles of Clan MacGregor if they don’t get the good stuff.

Come to think of it…that sounds pretty accurate.

Also, there’s this article from The Drum, the UK advertising/design/media news site, talking a bit about the agency that’s done much of Ardbeg’s innovative marketing.