Rebel Yell 10 Year Old Single Barrel Kentucky Straight Bourbon Whiskey – Review

*Special thanks to MH and Common Ground PR for the sample. I have no idea how to write a review of Rebel Yell without addressing its racially charged name. The Luxco-owned line of whiskey takes its name from this high-pitched, kind of squealing, not-all-that-frightening tactic used by Confederate soldiers as they fought the Civil War in an … Continue reading Rebel Yell 10 Year Old Single Barrel Kentucky Straight Bourbon Whiskey – Review

Reckless Moments in Booze Marketing, Vol. 1

I'd like to think this would become a regular feature around here, but seeing as I, myself, am powerfully irregular... there's really not much hope in that. The fact is, pretty much every piece of booze related marketing/advertising/PR contains something at least a little silly and worth calling out...it would be impossible to track them … Continue reading Reckless Moments in Booze Marketing, Vol. 1

Whisky Roundtable #3

The third installment of the Whisky Round Table is here. The contributors were whisked off in their limousines to an undisclosed location to spend a few bottles...I mean hours... in deep thought and discussion about yet another weighty whisky issue. This time around, we tackle the sticky issue of marketing. Heavy marketing and advertising is … Continue reading Whisky Roundtable #3